For any business to thrive, its online reputation plays a huge role. What you post online has a lot to do with the kind of audience you get! While good content can make you go viral bad one would kill your reputation, and potentially decrease customers resulting in unexpected losses! To prevent this from happening implementing content moderation techniques is the need of the hour! Content moderation services are a one-time investment that acts as a safeguard of your online image, by eliminating factors that are harmful to your brand. Every type of UGC will be monitored, flagged, or even removed if it does not follow the online community guidelines.
Let us have a look at how your business can benefit from Content Moderation Services.
Understanding Content Moderation
In online marketing, content moderation is like the first defense against bad stuff online. It means keeping an eye on things like comments, reviews, pictures, and videos people post. This helps make sure they follow the rules of your brand. People can post this stuff on your website, social media pages, forums, and other places.
It can take a lot of time to check all the things people post online. But it’s worth it because it helps your brand stay safe.
According to a survey by Stackla, consumers find that UGC is 9.8x more impactful to their purchasing decisions than influencer content. They also say that 90% of consumers will like and support a brand that values authenticity. Considering these statistics, it’s only crucial for businesses to focus on user-generated content moderation.
What Does a Content Moderator Do?
Think of a content moderator as an online superhero who protects your online reputation by keeping it positive. First, it makes sure that whatever you post is appropriate, and second, no user is being unkind with your content.
The content moderator won’t allow a single negative comment to ruin your brand’s image by blocking such comments and commentators. It also removes content that is harmful or offensive to a brand, creating a user-friendly experience.
With advanced technology, content moderators use tools like keyword filters, AI, and image recognition that enhance the speed as well as the quality of your content.
Why Is Content Moderation Important?
Aside from enforcing security and privacy to platform users, content moderation is important for businesses for several reasons:
1. Protects Your Brand’s Image
By blocking any information that is false about your brand, the content moderation services will give you a stress-free environment, so that you can focus on more important things – your business!
So, why is content moderation important for user-generated content? In general, promoting positive engagements across your online platforms and maintaining a good reputation is important.
2. Improve Your Online Presence
UGC works on the basic principles of increasing a brand’s online presence, it emphasizes a lot on displaying the good people have to say for your business through comments. All of this results in greater engagement.
3. Provide Insights About Your Audience
Additionally, Consumers want to know that they are being heard. Through content moderation, you can better understand your audience and what they expect from your brand. You can determine how users react or respond to your products or services. With this information, companies can develop better marketing strategies that align with their customers’ interests.
4. Boost Your Online Marketing Campaigns
The more people talk about a brand, the more likely its online campaigns will succeed. A UGC campaign like Apple’s #ShotoniPhone can encourage followers and the general public to create and share content related to a product or service.
So, if you’re asking, “Why is content moderation important for user-generated campaigns?” The answer is simple. With UGC moderation, it’s easier to sort through all the shared content and approve only those that comply with the set rules and guidelines.
Choosing the Right Content Moderation Solution
Furthermore, There are many factors like budget, audience, type of content, and business goals that are considered for the right content moderation solution.
1. Manual Pre-Moderation
All user-submitted contents are reviewed in manual pre-moderation before publishing them online. Then a human content moderator checks these contents and decides which content is accepted, rejected or edited as per site guidelines.
2. Manual Post-moderation
On the other hand, the manual post-moderation method instantly accepts all forms of submitted content, which will then be manually checked by a human content moderator after publication.
3. Reactive Moderation
Moreover, If you want a cost-effective method, you can utilize reactive moderation, where platform users can flag or report harmful content by using report buttons or file a ticket. However, it is not recommend as a standalone con-tent moderation solution.
4. Distributed Moderation
Also, Similar to reactive moderation, the distributed moderation technique relies on the efforts of the brand’s online community to moderate con-tent. This is done through a voting system wherein the high-vote content will appear on top of the page, while content with the lowest votes will hidden or removed.
5. Automated Moderation
While the strategies mentioned above depend on human judgment, automated content moderation services use sophisticated software and artificial intelligence (AI) tools to optimize the process. Through this method, large volumes of content can handle quickly.
Leveraging Automated Content Moderation and Human Intervention
When it comes to UGC moderation, you can take advantage of combining human and automated content moderation techniques. This way, you can have a proactive approach that not only protects users but also safeguards your brand’s online presence.
As the surge of content creation and consumption continues, businesses must be able to adapt and consider AI-based solutions for maintaining brand integrity and securing a safer online space for consumers.