The success of the gambling industry cannot be understated. Today, casinos produce billions of dollars. We are not just talking about land-based establishments either. Online casinos too have managed to go from a relatively niche market, to a multi-billion industry in less than three decades.
There are a lot of commonalities between land-based and online casinos. One commonality is that both use similar ways to advertise. One way that they advertise is by using symbols commonly associated with the Novibet casino online or land-based gambling establishments. In this article, we’d like to discuss the most popular symbols used by both markets.
The Ace of Spades
Gamblers are notoriously superstitious and gullible. They have all sorts of trinkets for good luck, little rituals to “improve their odds,” etc. One belief that commonly is associated with gamblers is that the ace of the spades card is bad luck.
But, if this card is so commonly associated with bad luck, why would casinos use it as a symbol? The answer is simple; irony. Ironic humor is huge in the 21st century, and gamblers have always enjoyed a good bit of irony. The idea is that if you are starting out with bad luck, there is nowhere to go but up.
The Roulette Wheel
Roulette is one of the most popular casino games in the world. Famous people in history, have notoriously espoused their beliefs regarding the game. From Fyodor Dostoevsky to Albert Einstein, a lot of people have spun a wheel or two.
It is, therefore, not a surprise that many gambling establishments use the roulette wheel as a symbol of their business. The red and black colors of the roulette wheel are also commonly associated with land-based casino establishments.
The Jack of Hearts
It is hard to say why the Jack of Hearts, more than any other Jack card has risen to such prominence. Perhaps it is because the heart is commonly associated with positive things like good health, good luck, love, and passion. Or perhaps there is another reason entirely.
One thing is certain, the Jack of Hearts is a very popular symbol that many online and land-based casinos use to market their establishment. Some have even anthropomorphized the card and created original characters based around the jack of hearts.
The Snake Eyes
In craps, a dealer rolls a pair of dice, and the players must bet on the outcome. Savvy gamblers will know that a pair of 1s in craps is often called “snake eyes.” The reason is simple; the dot representing one on the die looks like the eye of a snake, and two ones make a pair of eyes.
Like the Ace of Spades, snake eyes are often associated with bad luck. But, again, irony kicks in and a lot of casinos have deemed it profitable to use the pair of 1s as a symbol. Also, So we can now see quite a lot of establishments where snake eyes are prominently featured in their advertisements.
